Industry
FMCG branding
for serious operators.
Design for fmcg businesses — approached as a business problem first. Food, Beverage, Retail.
01
Category challenges
Category clutter. Shelf saturation. Compressed margins. FMCG brands live or die at 60cm and 3 seconds.
02
Customer expectations
Instant category read. Clear hierarchy. A pack that survives poor retail lighting.
03
Our approach
Every pack goes through hand tests, shelf mockups and category audits before production. Design decisions are defensible.
09Process
Four stages.
Nothing decorative.
01
Discovery
Interviews with founders, teams and customers.
02
Strategy
A short, written strategy your team can use.
03
Design
Concepts, refinement and the full system.
04
Delivery
Rollout and support after handover.
Selected projects in FMCG
Start a project
A brief. An idea.
A problem worth solving.
One-day reply. 15-minute intro call.