Ragi.design
Packaging & Brand · 2024

Kavira Tea
for Kavira Estates.

A quiet, editorial identity system paired with structured packaging that reads clearly at shelf and closer up.

ClientKavira Estates
IndustryFMCG
LocationCoonoor, India
ServicesBrand Identity · Packaging · Website
Kavira Tea
Challenge

A third-generation estate ready to move from bulk supply into a premium single-origin brand — without losing the seriousness of a working plantation.

Business Context

The team had earned trust from wholesale buyers for a decade. The new brand had to speak to independent tea rooms and considered retail — while protecting the estate's craft narrative.

Result
[Add verified retail listing count]
Timeline
[Add verified duration]
Client Voice
“[Add verified client testimonial — a specific sentence about business impact, not adjectives.]”
[Client Name] · [Role] · Kavira Estates
Start a project

A brief. An idea.
A problem worth solving.

One-day reply. 15-minute intro call.