01
Chapter 01
Senior team. On your file.
No account layers. Senior designers stay on the work.
Ragi.design — Est. Bengaluru
The design division of Ragi Media
Design ThatMoves BusinessesForward.
The global design division of Ragi Media. Brand, digital, packaging.
— Proof, not adjectives
16 Years. 600+ Brands.
20,000+ Creative Projects.
20,000+ Creative Projects.
— In good company
BoschBioconToyota TsushoSwiggyAdeccoNykaaWidexCothas CoffeeEmma SleepKalpataruRoyaloakNature's BasketKuku FMOPENSuperKThriveni EarthmoversGreat LearningCarDekhoBoschBioconToyota TsushoSwiggyAdeccoNykaaWidexCothas CoffeeEmma SleepKalpataruRoyaloakNature's BasketKuku FMOPENSuperKThriveni EarthmoversGreat LearningCarDekho
02Manifesto
Built to compound.
02
Chapter 02
Design as a business function.
The point of a system is a sharper decision.
03
Chapter 03
Systems, not one-offs.
Built to operate long after handover.
04
Chapter 04
Quiet. Considered. Durable.
For the third year, not the launch post.
03Selected Work
Six projects. Six problems.
One point of view.
Design That Moves Businesses Forward16 YearsBrand · Digital · Packaging · Communication600+ BrandsBengaluru · Mumbai · Dubai · Singapore · London · New York20,000+ ProjectsDesign That Moves Businesses Forward16 YearsBrand · Digital · Packaging · Communication600+ BrandsBengaluru · Mumbai · Dubai · Singapore · London · New York20,000+ Projects
Founder Portrait
Abhijit J K
Founder, Ragi Media
05Founder
A designer who understands business.
15+ years across design, media and growth — from The Printers Mysore to Swiggy, CarDekho and Great Learning.
2008
Editorial design — The Printers Mysore.
2012
The New Indian Express, consumer media.
2015
Design leadership — Swiggy.
2018
Design & growth — CarDekho.
2020
Design leadership — Great Learning.
2022
Founded Ragi Media.
Today
Building Ragi.design — global.
06Business Impact
Sixteen years.
The receipts.
0
Years of design and business
0+
Brands and businesses served
0+
Creative projects delivered
0
Designers, strategists and engineers
07Case Studies
Business and design,
written together.
08Industry Experience
Across categories.
Deliberately.
09Process
Four stages.
Nothing decorative.
01
Discovery
Interviews with founders, teams and customers.
02
Strategy
A short, written strategy your team can use.
03
Design
Concepts, refinement and the full system.
04
Delivery
Rollout and support after handover.
10Client Voices
“I highly recommend Ragi.design for any design need. Skilled, responsive, and genuinely invested in the work. Their team provided invaluable insights during our project and delivered beyond our expectations.”
11Insights
Field notes on design
and business.
Brand Strategy6 min
Brand strategy is a decision system, not a document.
The best strategies are short, sharp and used weekly. Here is how we write them — and what usually goes wrong.
12 Jan 2025
Packaging8 min
Packaging that earns shelf space — a short field guide.
Six practical constraints we apply on every packaging project — from category audits to hand tests at the shelf.
05 Jan 2025
Industry Branding7 min
Healthcare brands and the patient experience.
Why the best hospital and medtech brands quietly outperform louder ones — and how to design for anxious audiences.
18 Dec 2024
Brand Refresh5 min
When to refresh, not rebrand.
Rebrands are expensive, disruptive and often unnecessary. A shorter list of situations where a refresh is enough.
04 Dec 2024
12Team & Studio
A studio of ~30
in Bengaluru.
Abhijit J KFounder & Creative Director
[Team Member]Design Lead — Brand
[Team Member]Design Lead — Digital
[Team Member]Design Lead — Packaging
[Team Member]Motion & 3D
[Team Member]Strategy & Copy
Studio · Bengaluru
Est. 2010
Start a project
A brief. An idea.
A problem worth solving.
One-day reply. 15-minute intro call.